Grooro vs. MoeGo
Both Grooro and MoeGo run scheduling, payments, boarding and a native app. The real difference is price and consistency. MoeGo starts at $49/month for a single groomer and bills its multi-van plans per van — so costs climb fast as you grow. Grooro starts at $39/month, never charges per van, and includes gap-fill automation, generous SMS and online booking on every plan.
- Grooro starts at $39/mo — MoeGo's cheapest plan is $49/mo for one groomer
- MoeGo bills its Growth and Ultimate plans per van; Grooro Pro is flat for up to 5 groomers
- Grooro fills cancelled slots automatically by texting your nearest waitlisted clients
- Grooro includes 750–3,000 SMS every month with transparent top-up pricing
- One consistent product for every account — no per-account feature flags
Pricing
Price comparison
MoeGo's entry plan is $49/month for a single mobile groomer (salon plans start at $79), and its Growth and Ultimate plans are billed per van. Grooro starts at $39/month, never charges per van, and is the same price whether you're mobile or salon — so the gap widens with every groomer you add.
Starter
$39 /mo
Or $31/mo billed yearly (−20%). Pro $79, Business $109.
- Unlimited clients & pets
- 750 SMS included every month
- Gap-fill automation on every plan
- Route optimisation on every plan
- 30-day free trial — no credit card
MoeGo Basic
$49 /mo
Growth $99/van · Ultimate $159/van
- 1 staff member on the Basic plan
- 200 SMS/month — manual only, no automations
- No route optimisation or waitlist on Basic
- Growth & Ultimate are billed per van
- No free trial advertised
A 3-van mobile operation
Grooro Pro is flat for up to 5 groomers. MoeGo Ultimate is $159 × 3 vans — over $5,000 a year more.
Verdict: Grooro is the better choice for groomers who want automatic gap-fill and flat pricing as they add vans or staff. MoeGo's Basic plan is $49/month with 200 SMS and no automation; Grooro's Starter is $39/month with 750 SMS and gap-fill included. MoeGo charges per van on Growth and Ultimate; Grooro Pro is flat at $79/month for up to 5 groomers.
Gap-fill & waitlist
A list to work through, or a slot that fills itself
MoeGo offers an intelligent waitlist on its Growth and Ultimate plans, but filling a cancelled slot is still a manual, list-based task. Grooro fires automatically the moment a slot opens — it texts your nearest waitlisted clients ranked by distance, and the first to reply YES gets the spot. It's on every plan, starting at $39/month.
| ||
|---|---|---|
| WaitlistMoeGo: Growth plan and up, list-based | Partial | |
| Automatic gap-fill SMS on cancellation | ||
| Geographic proximity matchingTexts the clients closest to the open slot first | ||
| First-to-reply-YES auto-books the slot | ||
| Included on every plan |
Scheduling
A calendar that re-sequences your day
Both platforms give you a solid drag-and-drop calendar. Grooro adds ripple reschedule — move one appointment and the rest of the day shifts automatically, with an SMS to every affected client — plus breed-based durations that flow straight into booking times.
| ||
|---|---|---|
| Drag-and-drop calendar | ||
| Recurring appointments | ||
| Multi-location managementMoeGo: higher tiers only | Partial | |
| Ripple rescheduleMove one slot, auto-shift the rest of the day | ||
| Route optimisation on every planMoeGo: Growth plan only, $99/van | ||
| Breed-based schedulingMoeGo: breed booking rules · Grooro adds per-breed duration modifiers | Partial |
Messaging & SMS
SMS that doesn't run out mid-day
MoeGo Basic gives you 200 texts a month, manual only — no automations. On Growth, automated reminders draw down the same per-van text pool you use to talk to clients, and overage rates are negotiated per account rather than published. Grooro includes 750–3,000 SMS every month with clear, public top-up pricing.
| ||
|---|---|---|
| Two-way SMS | ||
| SMS included per month | 750–3,000 | 200–900/van |
| Automated reminders on entry plan | ||
| Published SMS top-up pricingMoeGo: overage negotiated per account | ||
| Annual billing discountMoeGo: monthly billing only | ||
| Forms & e-signature | ||
| Client & pet profiles |
Boarding & daycare
Boarding and daycare — without per-location pricing
Both platforms handle boarding and daycare. The difference is the bill: MoeGo's multi-service plans are priced per location, and those rates aren't published publicly. Grooro adds boarding and daycare to your grooming plan from $15/month, or as a standalone plan from $29/month — published, flat, and the same for everyone.
| ||
|---|---|---|
| Boarding module | ||
| Daycare module | ||
| Kennel / run capacity management | ||
| Check-in & check-out tracking | ||
| Published boarding pricingMoeGo: multi-service prices not listed publicly | ||
| Flat pricing, not per location |
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